Daewon Media Co., Ltd. which is developing a character business through a creative animation, GON, in China, participated in 2016 China Licensing Expo which is the biggest and the most influential exposition in Asia. Daewon Media promoted GON to companies specialized in toys and baby products.
About 700 global license and brand companies participated in 2016 China Licensing Expo. Famous brands including Kung Fu Panda, How to train your dragon, Transformers, Barbie Doll, Miffy, One-Piece, Doraemon and so on, and famous Chinese characters including ‘Si ang yang’ and ‘Kom chul mol’ also participated in 2016 China Licensing Expo. 2016 China Licensing Expo is the biggest and the most influential commerce and trade platform for license business supported by LIMA (the International Licensing Industry Merchandisers’ Association). ‘2016 China Licensing Expo’, ‘China Toys Expo’ and ‘China Baby Products Expo’ are integrally called as “China Toy & Baby products & License Exposition”.