- Daewon Media established a joint venture company ‘Beijing Jiasheng Culture Industry Development Co., Ltd.’ for the character business in China.
- Chinese market is targeted with character toys and baby∙children products in addition to CCTV, IPTV and Internet TV.
- participates in ‘2016 China Licensing Expo’ held in Shanghai on October 19, 2016.
Daewon Media Co., Ltd. announced that Daewon Media acquired permission to establish a joint venture company, Beijing Jiasheng Culture Industry Development Co., Ltd., for the character licensing business regarding the creative animation ‘GON’ in Chinese market.
The whole series of Daewon Media’s creative animation ‘GON’ has been aired on CCTV children channel (ch14) several times last February, and the characters of GON has been exposed continuously and actively through IPTV and five internet TV major companies including IQIY, YOUKU, Tudou, LeTV, Tencent). Even though many plans to enter into China with Korean contents are abandoned recently, <GON> prepared the business in China through a quick glocalization.
According to the person from Daewon Media, the establishment of the joint venture company ‘Beijing Jiasheng Culture Industry Development Co., Ltd.’ was delayed because of the recent relationship between Korea and China. However, the permission to establish the joint venture company was granted by the support of Chinese partner of Daewon Media.
Beijing Jiasheng Culture Industry Development has been doing the character licensing business regarding <GON> in the Chinese market instead of Daewon Media from last June. Beijing Jiasheng Culture Industry Development has entered into the Chinese market by entering into license contracts with toy companies and baby∙children product companies in Korea and China. Furthermore, various activities for the character awareness and business profits will be done.
<GON> participated in 2016 China Licensing Expo held in Shanghai for three days from October 19, 2016, and the characters were actively promoted to toy and baby product specialists in the Chinese market.
2016 China Licensing Expo where about 700 global license-brand companies participated in is the biggest licensing expo in China. This expo is also the biggest and authoritative commercial platform supported by Licensing Industry Merchandisers’ Association (LIMA). This is also called ‘China toys & baby∙children products & License Expo’ by combining ‘China Toys Expo’ and ‘China Baby∙Children Products Expo’ which were held together.